Info
- Digital artwork by Olio Imaginarium
- A series of 36 illustrations
- Motion Graphics for videos
- Client: Ars Fennica
- Year: 2023
Artwork In brief
”Graphics Made Real” combines abstract graphic design elements with tangible textures and intricate lighting of real-world environments. The piece is rooted in Material Design, design language pioneered by Google, inspired by the interplay of textures, light, and shadow in the physical world. Aesthetically the piece strikes balance between sleek modern minimalism and handmade vintage imperfections. The project began as a personal artistic endeavor, but I further developed it to align with my client Ars Fennica’s branding purposes in 2023.
Ars Fennica Illustration Concept
- More attention by renewing visuals. The style and theme of the illustrations evolve annually keeping each contest fresh.
- The 2023 concept “Graphics Made Real” draws inspiration from material design seamlessly blending graphic design elements with features from the physical world such as textures and lighting.
- Creative Layering. All imagery is designed with minimalist aesthetic providing breathing room for text placement on top of the images (e. g. social media content). This ensures that the spectator’s focus remains on the overall message, without competing with the artworks of the year’s candidates.
- Four recognizable themes / patterns (2023):
- Abstract ”brushstrokes” inspired by material design
- Paths and stairways symbolizing the progress of the competition towards the selection of the winner
- Reflective water textures combined with branding elements (Helsinki is a seaside city and event venue Kiasma is situated by Töölönlahti)
- Overall dark color scheme inspired by polar nights (the winner is announced in November, during the darkest season in Finland)
Read more on the project (logo, visual identity and web design) on the project page.
2023 Branding IN ACTION
Examples of 2023 brand visuals on website, print catalogie and Instagram.
2023 Branding A
”A” in branding represents Ars Fennica. Various graphic forms derived from the letter A effectively serve as reminder of the brand. Reflective water surfaces & polar nights theme.
2023 KEY VISUALS
Key visuals used in website, printed catalogues and social media. Variations of stairways/paths theme and ”abstract brushstrokes”.
EXTENDED SET
Extended image set for diverse communication needs – social media, blog, news etc.